To introduce Parla, a chic pizza and cocktail bar on Manhattan’s Upper West Side, we leveraged The Smith’s extensive Instagram following to drive brand awareness. By tapping into this established audience, we executed a multichannel campaign across social media and email, ensuring that loyal guests of The Smith were informed and excited about Corner Table Restsurant’s newest concept, effectively building momentum for Parla's launch.
Social Posts
As part of the strategy to introduce Parla, I utilized Adobe After Effects and Photoshop to create engaging motion graphics featuring Parla’s signature sunbursts. These dynamic visuals were cross-posted to both The Smith’s and Parla’s social accounts, maximizing unique reach. This approach helped build excitement around the new brand while driving engagement and establishing Parla’s identity across platforms.
Branding created by
Pentagram Design Agency
Emails
The email campaigns aimed to drive traffic to the newly launched Parla website, introducing subscribers to the new menu and encouraging them to make reservations and order through our delivery platform. I designed emails featuring Parla’s vibrant branding, engaging imagery, and video content, along with clear CTAs to boost engagement and conversions.
Delivery Launch
By utilizing data from our delivery platform (GoParrot) I segmented an audience who were within Parla’s delivery range and had made 2 or more recent delivery orders from The Smith. This targeted campaign resulted in a significant uptick in delivery orders.
